Base Camp
Build toward senior product design roles through real projects, mentorship, and hands-on execution.
Format
Hybrid
Online/Offline Classes
ELigibility
Bachelor's Degree
Or equivalent, in any discipline
Duration
3 Month
From learner to UX professional
Limited Seats
48+
Mentorship hours per designer
12
Live critique sessions
100%
Personalised feedback
1:1
Direct 30-min sessions
Built for people
at the right moment.
01
Career Switchers
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
02
Junior Designers
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
03
Self-Taught Creatives
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
04
Curious Builders
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
Industry Reality
Most designers stay stuck at the execution layer.
Typical Learning
UI tutorials with no product context
Static portfolio projects with fake briefs
Solo workflows with no collaboration
Surface-level design without systems thinking
What Senior Designers Actually Do
Lead product thinking across multiple stakeholders
Collaborate cross-functionally in real product teams
Handle ambiguity and undefined briefs with confidence
Influence product direction beyond their immediate
scope
Solve business problems — not just visual ones
Curriculum
Three months. Three phases.
Each phase builds deliberately on the last. No filler. No padding. Every week has a clear purpose.
Systems & Product Thinking
01
Workshops
-
Design systems foundations
-
Product strategy mapping
-
Business constraint thinking
02
Mentorship
-
Weekly 1:1 sessions
-
Framework walkthroughs
-
Goal-setting calibration
03
Execution
-
First project brief kick-off
-
Peer group critiques
-
Systems audit exercise
04
Placeholder
-
Design systems foundations
-
Product strategy mapping
-
Business constraint thinking
Project Work
Six project types. Zero fake briefs.
Feature Project
Product Redesign Systems
Redesign a live product with full stakeholder context — business goals, technical limits, and real user pain points.
Dashboard UX
Complex Data & Workflow Design
Design for enterprise-scale data visualisation — where information architecture and decision-making are the product.
User Journey
Multi-Flow Journeys & Edge Cases
Map and design through non-linear, multi- persona journeys accounting for failure states, handoffs, and edge cases.
Business Constraints
Design Under Real Constraints
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
Stakeholder Dynamics
Stakeholder Thinking & Influence
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
Team Dynamics
Cross-Functional Team Simulation
Professionals transitioning from other fields who want a realistic picture of what the job truly demands.
Real Project Work
Work on projects that reflect real-world complexity.
Every brief comes with ambiguity. Every submission faces real scrutiny. That's the point.
Intentional ambiguity — no hand-holding on the brief
Cross-functional collaboration with simulated roles
Hard constraints: technical, business, and legal
Product strategy considerations embedded in every brief
Iterative thinking over polished final deliverables
Structured feedback cycles after each iteration
Outcomes
You'll leave with
Six things that signal genuine seniority — to hiring managers, teammates, and yourself.
🧩
Strategic Portfolio Depth
Case studies built from real constraints —not aesthetic recreations. Work that showshow you think, not just how you design.
🔁
Senior-Level Product Thinking
A mental model for connecting design decisions to business goals, user behaviour, and technical realities simultaneously.
📐
Decision-Making UnderAmbiguity
Confidence to frame undefined problems, propose solutions, and defend your reasoning when there's no clear right answer.
🧠
Cross-Functional Confidence
Experience navigating PM-engineering- design tradeoffs — and communicating design rationale to non-design stakeholders.
🧠
Real Mentorship Relationship
An ongoing relationship with a senior designer who knows your work intimately and can advocate for your growth long-term.
🧠
Final Frontier Eligibility
Graduates who demonstrate consistent senior-level work become eligible for Final Frontier — our invite-only advanced programme.
Cohort & Community
You won't be learning alone.
Each cohort is a hand-selected group of 12 designers at a similar stage — building accountability, critique culture, and a network that lasts past graduation.
Peer Design Reviews
Bi-weekly structured critique sessions with your cohort peers.
Offline Meetups
In-person sessions in select cities for critique and
connection.
Accountability Structures
Paired check-ins and weekly progress rituals built into the programme.
Critique Culture
Structured critique norms from day one — candid, respectful, specific.
Our Industry Leaders
John Doe
CTO & Co-Founder
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John Doe
CTO & Co-Founder
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John Doe
CTO & Co-Founder
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John Doe
CTO & Co-Founder
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Hear what our Students say
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Alex Smith
Web Designer at Airtable
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Alex Smith
Web Designer at Airtable
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Alex Smith
Client Review
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Alex Smith
Client Review
Honest answers
to real questions
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Completely. Foundation Sprint is specifically designed for people who are early in their design journey or considering entering it. No prior experience is required — only genuine curiosity about what the job actually involves.
Base Camp · Stage 2 · 3 Months
Stop practicing design in isolation. Start learning how products are actually built.
For designers serious about reaching senior-level work.